John Paul Canonigo

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When your professional identity becomes a product, where does the real you end and the personal brand begin? "I wasn't sure whether...

Reversing the Impact of Brain Drain in the Philippines

As someone currently based away from the Philippines, I spent a significant chunk of my career working in the country but was driven by the ...
What If We All Stop Working?

If you ask yourself and, even, your parents and grandparents, they will probably say the same thing. They worked all their lives really, rea...
Brand Identity and the Evolution of the Philippines' Oldest Brands

Note: This article is inspired from an article about the evolution of the brand identity of Indonesia's oldest brands . In the Philipp...
Reinventing Your Business Model in the 'New Normal'

The impact of the Coronavirus pandemic has changed the business landscape for good as new regulations have been put in place to ensure socia...
How History Helped My Career

We live in a society where the cost of higher education continues to rise while the job prospect after graduating from university becomes l...

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